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by Morgan Williams

History is something that is appreciated by many and with that, something that is to be learned from.  Such a concept that is seen in small communities, as they are often built in line with the principle of character and value for work and family that has largely been attributed to be a part of small town life.  For many of those communities, a fundamental part of that life is the role of small business.  For these are the businesses that provide the livelihood for many within the community and in the same respect, also provide the link between the present and the past, as they are the institutions that form the framework that the surrounding area is built upon.
In honor of that and to consider the very sense of community that many within the City of Oroville seek to pride themselves as being supporters of, one such business comes to mind.  A business that has largely been seen as being a mainstay within the community, as it has been in existence for many years.  That is, a market that, as time has gone by, has seen changes over the years but along with those changes, has sought to move forward and at the core, stay as close as possible to both a pride in community and with that, a belief in service to the public.  The market in question in this case would be Collins & Denny’s, located at 434 Plumas Avenue in Thermalitto.  In consideration of the aforementioned changes that have already been alluded to, this would be a market that has sought to make the most out of these changes, as the primary goal would remain serving the true stakeholders of the establishment, otherwise known as the general public.
These changes have come in varying degrees, sizes and appearances, as well as exhibiting varying levels of difficulty, in terms of being able to make accommodations to address the evolving needs that come when change occurs but the central practice has largely been, especially on the part of the staff themselves, to try to do whatever is necessary for the sake of the store and its customers.  Here is an interesting quote that seems fitting in this case.  This quote comes from former US President Dwight D. Eisenhower, who states the following, “This world of ours..must avoid becoming a community of dreadful fear and hate, and be, instead, a proud confederation of mutual trust and respect.”  To go one step further, according to Anthony J. D’Angelo, “Without a sense of caring, there can be no sense of community.”  These quotes were accessed for the sake of this month’s spotlight by means of the following online database resource:
How these quotes come into play here would ultimately go into the connection that forms, especially over time, between members of the community and those establishments that are found to be a part of the heartbeat of its very way of life.  How, despite the familiar faces that may come and go and the aesthetic changes that inevitably take place over time, the true integrity of a community is seen in the manner in which a member of its business community is able to unite within itself and to take the valuable resource of its staff and to show that sense of value in the service it provides on a daily basis.  In the end, it is this sense of value that has enabled this long standing member of the community to stay open and will hopefully enable it to move forward and to continue to serve the community that it has come to call its extended family.

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